Bank Exams - Specialist Officers – Marketing Syllabus

Sakshi Education

Introduction to Marketing
Marketing Strategies and Planning
Marketing Environment (Micro and Macro Environments)
Consumer Marketing / Consumer Behaviour
Business-to-Business Marketing
Services Marketing (Service Vs Products, Service Quality, Service Mix)
Global Marketing (International Bodies and agreement, types international Businesses)
Pricing (Objectives, Strategies, Tactics and legal concerns)
Products (Types, Line & Mix, Life Cycles, New Products Development)
Branding (Brand Value, Equity, Loyalty, Line and Strategies)
Packaging (Purpose of Packaging, Packaging Strategies, Product Labeling)
Marketing Channels (Types, Intermediaries, Structure and Strategic Decisions)
Integrated Marketing Communications (Promotion Mix and Marketing Communications)
Advertising and Public Relations (Types & Impacts Campaign of Advertising, Public Relations)
Personal Selling and Sales Promotion (Process, Roles, Types, Sale Promotion and Methods)
Social Media Marketing (Technology and Trends)
Social Responsibility and Ethics in Marketing (Corporate Social Responsibility)
Latest Marketing Applications in Banking Industry