Introduction to Marketing Online Course
The Introduction to Marketing is a free online course offered by University of British Columbia conducted by the Edx. In this course you can learn the fundamentals to marketing, including strategies and tools used across industries.
![Introduction to Marketing Online Course](/sites/default/files/2021-12/marketing.jpg)
About this course
- Marketing is a crucial function in all businesses and organizations, and is becoming increasingly crucial to success in our modern global economy.
- This course, regardless of your industry background, will teach you core concepts and tools to help you better understand and excel in marketing.
- Key topics include Market Research and its importance to strategy, brand strategy, pricing, integrated marketing communication, social media strategy, and more.
- Learn through award-winning teaching approaches of the Sauder School of Business’s marketing faculty.
- This course will bring a marketing lens to complex business and organization challenges and aid in holistic decision-making that aligns with customer and company goals.
What you'll learn
- Develop a basic customer segmentation system
- Begin to understand the psychology of consumer decision making
- Develop pricing strategies that maximize profitability
- Define appropriate channel systems that go-to-market efforts
- Understand how marketing metrics can benefit your business
Duration: 6 weeks
Timings: 3 – 5 hours per week
Self paced
For more details, please visit: https://www.edx.org/course/introduction-to-marketing
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