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Marketing Essentials Online Course

The Marketing Essentials is a free online course offered by Indian Institute of Management Bangalore conducted by the Edx. Identify, understand and learn the basics of marketing management theories with real-world business scenarios.
Marketing Essentials online course

About this course

  • This business and management course will bridge the gap between information and real world experience.
  • Marketing is one of the most misunderstood disciplines in management today.
  • It is commonly used as a synonym for activities related to shopping, but it goes far beyond selling a product.
  • In addition, many people believe they are experts in marketing, having shopped for various items all their lives and having been exposed to many advertisements.
  • In this introductory marketing course, you will learn the theories of marketing through practice (examples and illustrations).

What you'll learn

  • Basic concepts of marketing
  • Segmentation, targeting, differentiation and positioning
  • Marketing strategy
  • 4Ps of marketing: product, price, place and promotion

Duration: 5 weeks

Timings: 2 – 4 hours per week

Self Paced

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