Marketing Essentials Online Course
The Marketing Essentials is a free online course offered by Indian Institute of Management Bangalore conducted by the Edx. Identify, understand and learn the basics of marketing management theories with real-world business scenarios.
About this course
- This business and management course will bridge the gap between information and real world experience.
- Marketing is one of the most misunderstood disciplines in management today.
- It is commonly used as a synonym for activities related to shopping, but it goes far beyond selling a product.
- In addition, many people believe they are experts in marketing, having shopped for various items all their lives and having been exposed to many advertisements.
- In this introductory marketing course, you will learn the theories of marketing through practice (examples and illustrations).
What you'll learn
- Basic concepts of marketing
- Segmentation, targeting, differentiation and positioning
- Marketing strategy
- 4Ps of marketing: product, price, place and promotion
Duration: 5 weeks
Timings: 2 – 4 hours per week
For more details, please visit: https://www.edx.org/course/introduction-to-marketing-essentials