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Digital Marketing Career: How to get started!

Ever ask yourself…. What’s Digital Marketing is all about..! Think..!!
It is as simple as promotion of organization, products or brands via internet and that are accessed in more than one forms of electronic media and digital channels like personal computers, smart phones or cell phones, tablets, game consoles and many future devices, which effectively engage to create and manage a relationship with the consumer and stakeholders online.

In present market scenario, digital marketing offers a variety of fields and segments one can specialize, such as are Social media, Content writing, Email marketing, Search Engine Optimization, Search Engine Marketing, Web Data Analysis, Designing, and many more that an employer’s looks for in digital marketers.

Now, the demand for Digital Marketing is much more than just E-Commerce today and the only way for anyone who is interested to learn about it is through self-effort and a getting into a course into a good institutes around you, who have structured curriculum to gear you up to enter the industry with confidence.

Global Digital Statistics 2014 reveals (source -
  • 2.5 Billion People are Online
  • 1.8 Billions are on Social Networks
  • North America has 81% Internet Penetration
  • Top Social Networks added 135 Million users in 2013
  • Facebook, now has 1.184 Billion Users
  • There are 6.5 Billion Mobile Subscriptions globally
According to a recent report released by IAMAI and IMRB, internet penetration in India has crossed the 200 million mark by October 2013. Besides, it is estimated that there were around 243 million internet users in the country by June 2014, leaving behind the US as the world’s second largest internet base after China.

Moreover, India has 110 million mobile internet users of which 25 million are in rural India. Out Of this 5 million internet users in rural India 70% access the web via mobile phones.

India with more than 82 million monthly active Facebook users spots the third position in the world after the US and Canada and it is expected that that the country will have the world’s largest Facebook population by 2016.

With the statistic in mind - Going ahead of 2014, digital marketing and the associated career prospects are quite high. Digital media is a huge resource for shopping, entertainment, social interaction, news, etc. To get into digital marketing career, it will be good to get a basic and general knowledge of all the areas encompassing digital marketing and identify your interests and strengths in order to make a correct decision to specialize in one or more fields. The objective of this career is to capture a large number of consumers through the specialization you choose.

Shaping your Career Path…
Go for it with an open mind and be flexible so that you can adapt with the market demand well and update yourself as per market requirements. As the industry diversifies, so do the job opportunities. Digital marketing generalists are with less job offers, and niched digital specialists are taking the reign. Some of the digital marketing specializations you would be interested to explore as your career path:

Affiliate Marketing

Content Writing

Content Marketing

Content Strategy

Community management

Digital Account Management

Digital Copy Writing

Digital CRM

Digital Marketing Strategy

Digital Advertising Sales

Email Marketing


Inbound Marketing

Info Graphics

Mobile App Development

Mobile Commerce

Mobile Marketing

Online Public Relations

Pay Per Click (PPC)

Responsive Website design

Search Engine Optimization

Search Engine Marketing

Social Media Marketing

SMS Marketing

Web Analytics


User Experience

Furthermore, there is a distinct difference between in-house and digital agency work in online marketing execution and showcasing. In-house online marketing department is devoted to one "customer" i.e. their business; however digital agencies explore and straddle various customers at one time. There is additional chance to work for brand merchants, organizations or digital vendors, an organization that offers sales and service to the customers with a custom product and online tools to enhance their productivity.

Regardless of what way you pick to specialize in digital marketing career, there's a repeating pattern - working smart and focus on the job deliverables is the most paramount thing. You must communicate to-the-point with your peers, subordinates and managers on any digital project deliverables. So, go well beyond and don't be reluctant to put a question and making a stand, search for authentic input about how to proceed with the digital project development and execution. That is how you will learn the inner tips and tricks from your experienced peers. The only objective for your career growth should be to spend time off hours bettering your digital skill set and focus on yourself to be the best you can be.

Technical skills required for aspiring digital marketers – Get Technical is the answer.
Just by saying “I am technical” or “I want to learn how to code” or “I am going to study digital marketing” is not enough. Future digital marketers should know exactly how these disciplines apply to online branding, publishing, social media, mobile marketing and many more. There is a gap in talent in the field of digital marketing and it is causing a number of problems for companies, clients, executives and the employees themselves. Those currently attending college, university and planning to start career in the field should carefully assess where they would enhance their talent. There are several technical skills that will need significant improvement if you want to succeed at the onset of you digital marketing career and deliver the goods to demanding employers and business. Aspiring students should not depend solely on their professors or bosses to fix this gap. You should proactively set out to acquire the necessary technical skills yourselves.

As a digital marketer or digital sales or digital account manager, you won’t be coding programs or building full websites for example, but you will need to work with developers and designers or other web specialists to communicate about your marketing design needs. A basic knowledge of how the web works, HTML, and one or two programming languages, such as PHP, JavaScript, CSS or Ruby, will help you understand the current expanding boundaries and opportunities that will affect your digital marketing campaigns.

It is most important for aspiring students or anyone working in the digital world, whether it is marketing or designing features for a product, to have an understanding of coding, suggests Dharmishta Rood, a research assistant at Harvard Business School and fellow at the Center for Future Civic Media at Massachusetts Institute of Technology, USA. “There are great experiential benefits from understanding the underlying technologies that shape what we do online — it is easier to understand how users can interact with content, what is possible for design with things like CSS and JavaScript, and understand the nuances of basic technical terminology.”

Remember, The confirmation is in numbers – the eventual future of business is in digital. Common life is presently powered by digital technology and organizations as well as businesses are moving to coddle the online buyer are among the successful. The individuals who enter into this field will see significant open doors for progression in their career, while utilizing their own inventive and discriminating intuition aptitudes with creative and critical thinking skills will have the chance to enhance an organization's ROI and will be enjoying emerging digital marketing jobs with handsome pay package.

Last but not the least; I will leave with one action point for you...
Do a search for digital marketing courses in India and digital marketing jobs with keywords such as SEO jobs, SEM jobs, in top search engine and job websites and as well look for which digital agency, media house or brand companies, large enterprises are hiring, the package and scope for digital marketing. With next five years, everyone will have to kick start and enhance their skills in digital, with no choice left.

Just get started….!

About Author
Goutam Sathia is Marketing Consultant at Antragni Digital, specializing in direct marketing consultancy, digital marketing strategy, online brand planning, e-commerce, mobile marketing, mobile app development, and business strategy. With two decade of experience in digital interactive, online marketing, IT, ITES and product marketing industry.
Educational qualification
The minimum requirement for this program is 10+2. But this course is best suited for student with any bachelor degree or professionals.

Courses on digital marketing:
  • Diploma in Digital Marketing,
  • Executive Programme in Digital Marketing (EPDM),
  • MSC in Digital Marketing (following a diploma or certificate) and numerous
Above mentioned are few courses on Digital marketing.

Institutes offering digital marketing courses:
  • Digital Academy India
  • Market Motive
  • Digital Vidya
  • NIIT
  • Edukart
  • Internet & Mobile Research Institute(IMRI)
  • Webnext Solutions
  • Learning Catalyst
  • Institute of Digital Marketing(IDM)
  • Google Digital Marketing Course
  • Manipal Global Education

Pay scales:
The pay scales to digital marketing staff are quite high compared to traditional marketing staff. The salaries are directly proportionate to skill set. So the more skill set you show case the more salaries you earn.
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Published date : 18 Oct 2014 04:03PM

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