Quantitative Marketing Research Online Course offered by IIM Bangalore
The Quantitative Marketing Research is a free online course offered by Indian Institute of Management Bangalore conducted by the Edx.
Timings: 3 – 5 hours per week
Start on March 06, 2021
For more details, please visit: https://www.edx.org/course/quantitative-marketing-research
In this course you can learn how to design a quantitative market research project, and implement specific methods, interpret data and come up with marketing decisions.
About this course:
About this course:
- Marketing research is crucial to marketing managers, as it helps answer crucial marketing questions using data.
- In this course, we introduce quantitative marketing research techniques in conjunction with key marketing concepts.
- The participant is introduced to the design, implementation and interpretation of quantitative market research projects.
- The participant is introduced to the concept of value and willingness-to-pay, along with how to use auctions to estimate this.
- We then cover conjoint analysis, where the concept of value as a function of different attributes is discussed.
- We then move on to cluster analysis, where we discuss market segmentation based on different value propositions that different customers may seek.
- An introduction to the concept of value
- Value and willingness-to-pay
- The marketing research process
- Estimating willingness-to-pay using auctions
- Elements of quantitative survey design
- Segmentation using cluster analysis
- Ethical issues in marketing research
Timings: 3 – 5 hours per week
Start on March 06, 2021
For more details, please visit: https://www.edx.org/course/quantitative-marketing-research
