Marketing Management Online Course offered by IIM Bangalore
Marketing Management is a free online course offered by Indian Institute of Management Bangalore conducted by the Edx. In this course you can learn how to effectively apply marketing management theories and practices, including the marketing mix, through real-world business scenarios.
About this course
Timings: 2 – 4 hours per week
Start on February 13, 2021
For more details, please visit: https://www.edx.org/course/marketing-management
- According to world-renowned management consultant, Peter Drucker, "Marketing is the only distinguishing and unique function of business.
- There is only one valid definition of business purpose and that is to create a customer.”
- While the significance of marketing in today’s business world can never be overstated, it is the precise understanding and appreciation of marketing management that needs to be accentuated.
- Marketing management allows an organization to track, review and analyze their marketing resources and activities.
- Basic concepts of marketing
- Segmentation, targeting, differentiation and positioning
- Marketing strategy
- 4Ps of marketing: product, price, place and promotion
Timings: 2 – 4 hours per week
Start on February 13, 2021
For more details, please visit: https://www.edx.org/course/marketing-management
