Customer Relationship Management Online Course offered by IIM Bangalore
Customer Relationship Management is a free online course offered by Indian Institute of Management Bangalore conducted by the Edx. In this course you can learn to develop customer relationships through a deepened understanding of the concepts and best practices of CRM.
About this course
- Customer Relationship Management, also known as CRM, helps businesses successfully implement strategies, practices and technologies aimed at winning and retaining customers profitably.
- The objective of this business and management course is to equip you with a sound foundation of CRM concepts and best practices so you can implement CRM practices successfully for long-term profitability.
- Businesses aim to win and keep customers.
- Their competitors also seek to do the same.
- Even the most successful firms, with excellent marketing programs for attracting customers, have trouble with customer retention.
- The meaning and application of CRM
- Benefits of CRM to companies and consumers
- How to implement CRM best practices
- The importance of bonding and building loyalty with customers
- How to build long term customer relationships
Duration: 06 weeks
Timings: 3 – 5 hours per week
Start on February 13, 2021
For more details, please visit: https://www.edx.org/course/customer-relationship
-management
Timings: 3 – 5 hours per week
Start on February 13, 2021
For more details, please visit: https://www.edx.org/course/customer-relationship
-management
