Brand Management Online Course offered by IIM Bangalore
The Brand Management is a free online course offered by Indian Institute of Management Bangalore conducted by the Edx. Key brand management terminology and principles are demystified in this course.
About this course
Timings: 3 – 5 hours per week
Start on March 06, 2021
For more details, please visit: https://www.edx.org/course/brand-management
- Do you want to learn the basics of brand management?
- Do you also want to build a strong brand?
- This is the course for you!
- This course takes you through key terminology such as brand identity, brand personality, brand positioning, brand communication, brand image, and brand equity. Important theoretical underpinnings, principles, and frameworks of brand management are presented along with examples from different markets, particularly India.
- Skip what you'll learn
- Basics of brand management
- Key brand-related terminology
- Important frameworks and principles of branding
Timings: 3 – 5 hours per week
Start on March 06, 2021
For more details, please visit: https://www.edx.org/course/brand-management
