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Bharat Brand: One Nation One Fertiliser

Bharat Brand: One Nation One Fertiliser
Bharat Brand: One Nation One Fertiliser
  • One Nation One Fertilizer Scheme is going to be implemented in the country from 2nd October 2022. Under this scheme all types of fertilizers will be sold in India under the same brand name ‘Bharat’. Also, the government renamed the fertilizer subsidy scheme as Pradhan Mantri Bhartiya Janurvarak Pariyojna (PMBJP).
  • After the implementation of this scheme, Bharat Urea, Bharat DAP, Bharat MOP and Bharat NPK will be available in the market under single brand names like Urea, DAP, MOP and NPK etc.
  • The plan states that private and public sector companies will have to name their products as Bharat and the bags will also have the logo of Pradhan Mantri Bhartiya Januvarak Pariyojana (PMBJP).
  • This new brand name and logo, along with the subsidy title, will occupy two-thirds of the printable area on the bag, while one-third will be used for fertilizer companies’ details and its emblem as well as other information as per regulations.
  • The objective of this scheme is to control black advertising by fertilizer companies and bring transparency in the system. Fertilizer manufacturing companies are not allowed to buy bags of old design from 15th September 2022 and they have to eliminate all bags of old design by 12th December 2022.

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Published date : 27 Aug 2022 05:59PM

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