Authoor betel leaves from Tamil Nadu receives GI certificate

• The Tamil Nadu State Agriculture Marketing Board and NABARD Madurai Agribusiness Incubation Forum have awarded a Geographical Indication (GI) certificate to the Authoor betel leaves from Thoothukudi district in Tamil Nadu. The certificate is granted in the name of Authoor Vattara Vetrilai Vivasayigal Sangam. This GI recognition opens up new avenues for marketing the Authoor betel leaves, enabling their reach in both domestic and international markets, tapping into their marketing potential.
• The significance of Authoor betel leaves in Tamil culture is highlighted by their mention in the 13th-Century book ‘The Travels of Marco Polo (The Venetian)’. Additionally, the rich historical value and importance of Authoor betel leaves are further evidenced by various ancient stone inscriptions.

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Published date : 15 Jul 2023 05:01PM