FSSAI Health Star Rating for Packaged Food Goods

Sakshi Education

Consumers will soon be able to tell whether their food packaging is harmful or healthy and nutritious. According to the Food Safety and Standards Authority of India (FSSAI), packaged food goods will soon display a ‘health star’ as part of the new system.
This system will be similar to the one that is being used by the Bureau of Energy Efficiency for assessing the energy efficiency in electrical devices.
The packaged foods will have number of stars displayed on them which will indicate whether the item is healthy or unhealthy.
The amount of fats, sugar, and salt in the food item will be used to determine the rating.
A study was conducted by IIM Ahmedabad regarding the methodology to be used to display the health ratings of the food items
The display of star ratings was recommended in this study as it would be easier for the customer to understand.
It has been decided that the ratings will be placed in front of the packets as studies show that this method is much more effective towards affecting the choice of the consumer.

Published date : 25 Feb 2022 05:32PM