NPCI Appoints Pankaj Tripathi as ‘UPI Safety Ambassador

• In a significant move to enhance awareness and security on digital payment platforms, the National Payments Corporation of India (NPCI) has appointed Bollywood actor Pankaj Tripathi as the “UPI Safety Ambassador.” This strategic partnership aims to address growing concerns about the safety of digital payment systems, particularly the United Payments Interface (UPI).
• The digital payments ecosystem in India has experienced remarkable growth, driven by government initiatives, increased interest internet and smartphone penetration and the surge in e-commerce activities. Private sector players have also contributed to the ecosystem by offering a diverse range of digital payment services.

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